CEO Quách Phong is currently one of the most prominent faces in the reward-based gaming industry across Asia. With his business acumen and hands-on experience, the leader of XX88 has transformed the XX88 brand from a promising gaming portal into a powerhouse in the industry. Not many are aware that, before establishing his name, Quách Phong went through a challenging journey, starting with a humble beginning. Thanks to his creative thinking, he gradually proved his capabilities in a market known for being intensely dynamic like online betting.
From the moment he took over the XX88 brand, CEO Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to create an entertainment ecosystem that is strategically sound. Under his leadership, XX88 has continuously been improved in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, CEO Quách Phong chose a path of long-term investment, centered on user satisfaction. He directly oversaw the platform optimization to ensure that XX88 operates without interruption, even during surges in user traffic. At the same time, he has consistently expanded strategic partnerships to deliver one here of the most engaging game libraries in the market. As a result, XX88 quickly made its mark within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that sets him apart is CEO Quách Phong’s modern governance mindset. Unlike traditional methods, he consistently values individual creativity in every aspect of operations and strategic development at the XX88 gaming platform. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a balance between technology and people. Therefore, he always conducts regular surveys to ensure that products are optimized for the best user experience. The team at the XX88 brand is carefully selected and trained by CEO Quách Phong, based not only on professional qualifications but also on a spirit of commitment. It is this internal cohesion that fosters a knowledge-driven working environment—a crucial foundation for XX88 as a company to operate smoothly and continue its upward trajectory. His leadership style is not about control but about connecting people, creating a powerful ripple effect throughout the company and within the player community.
Under the skilled guidance of Mr. Quách Phong, XX88 has reached impressive milestones throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a popular rewards-based gaming platform in Vietnam and the broader Southeast Asian region. In just a few short years, the XX88 betting house has amassed a massive player base. According to the latest statistics, the number of active users on the platform has increased by over 150% within just 12 months, thanks to a well-executed strategy focused on comprehensive customer service led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been significantly improved. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Prestigious awards such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their position in the regional betting landscape.
Not only focused on present success, leader Quách Phong consistently defines sustainable strategies for the XX88 platform. With the philosophy of “developing for the community,” he has built a clear roadmap for market expansion in the coming years. According to founder Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a global betting brand. To realize this ambition, XX88 has been strengthening international collaborations, while making bold investments in digital transformation. Promising markets like Thailand are being deeply researched by the XX88 team to apply effective market-specific strategies. With a “slow and steady” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on enhancing service quality, aiming to build an tightly connected ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver real value to users.
One of the key elements that has shaped the solid position of the XX88 betting platform is the strategic mindset of CEO Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. Leader Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He regularly organizes internal training sessions, encouraging a culture of learning within his team. The corporate culture he has built—open—has become the glue connecting departments, fostering a strong collective. Remarkably, Mr. Quách Phong doesn’t see himself as a “boss,” but as a supporter. He frequently personally engages with employees to understand even the smallest concerns, enabling him to make timely adjustments. His approachable and empathetic leadership has helped him build trust throughout the company. Moreover, CEO Quách Phong is a staunch advocate of responsibility. He once shared: “Transparency is the foundation of a resilient organization.” Thanks to these leadership principles, XX88 is continually becoming an ideal workplace.